Books on Computers & the Internet
Streaming Video and Audio for Business
New Ways to Communicate with Your Customers,
Employees and Shareholders Over the Internet
By: Learn2succeed.com Incorporated
Published in 2008
This timely book looks at new ways for businesses to communicate over the Internet using video and audio. It includes advice on the equipment and software required, together with tips on content creation.
Many large companies are already using the streaming video and audio for business communications. For example, agricultural and bio-fuels giant Archer-Daniels-Midland Web-cast its 2006 Annual General Meeting to shareholders and a few weeks later used the Internet to make a presentation to financial analysts and then company executives fielded questions from the analysts which they asked over a toll-free phone connection. Both of these events were broadcast in real time and then made available for viewing for several weeks afterwards on the company Web site.
Other companies are using Web casting to introduce new products or software.
The technology to do all this is relatively inexpensive and it permits businesses to communicate to the entire world; rather than just a few people sitting in a room watching a presentation. It permits small and medium-sized businesses to reach far larger audiences, with much better content and much more quickly than was ever possible in the past.
This book will show you how to create and broadcast your own streaming video and audio.
INTRODUCTION - What do we Mean by Streaming Video and Audio?
CHAPTER 1 - Why this New Technology is so Important?
CHAPTER 2 - Bandwidth and Compression
CHAPTER 3 - Define Your Objectives
CHAPTER 4 - Hints on What to Include and What to Omit
CHAPTER 5 - Slide Presentation Software
CHAPTER 6 - Presentation Capture Software
CHAPTER 7 - The Digital Camera/Camcorder
CHAPTER 8 - Digital Sound Recording
CHAPTER 9 - Do-it-yourself or Outsource?
CHAPTER 10 - The Skills Sets You Will Need to Create Content
CHAPTER 11 - Your Own In-House Studio
CHAPTER 12 - Filming Outside of the Studio
CHAPTER 13 - Permissions and Releases
CHAPTER 14 - Digital Rights Management
CHAPTER 15 - Treatment and Scripting
CHAPTER 16 - How to Incorporate Digital Photos and Scanned Images
CHAPTER 17 - Post-Production and Non-Linear Video Editing
CHAPTER 18 - How to Deliver Streaming Video
CHAPTER 19 - Where Next?
Streaming Video and Audio for Business: New Ways to Communicate with Your Customers, Employees and Shareholders Over the Internet by: Learn2succeed.com Incorporated: softcover; 140 pages; ISBN: 978-1-55270-302-1; published in 2008; Canadian: $24.95.
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