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Start Your Own Business:

Be Your Own Boss!

 

Your Road Map to Independence


By: Iain Williamson


 

 

 

HOW THIS BOOK WILL HELP YOU

 

 

This book shows you how to be your own boss. It tells you how to start your own business. It covers all the basics to get you going on your own road to independence.

 

Learn where to get ideas for a business. How to do your own research and where to get information. How to plan your business.


Why location is so important. Learn about human resources and the basic concepts in marketing and advertising. Find out how to price your product or service and how to prepare financial projections.

 

Can you afford to finance the business start-up or will the business be able to finance itself once it is up and running? Find out where to obtain outside capital. Learn what's involved in borrowing.

 

Why cash management and cost control are so important. Finally, take a look at ways to expand your business and reach that pot of gold at the end of the rainbow.

 

 

ABOUT THE AUTHOR

Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been a guest on radio and has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television.

 

Iain spent five years as a financial analyst and knows what makes business tick. For over 20 years he operated his own businesses in importing, high technology and manufacturing. He is now a small business consultant and also owns a book publishing business. He writes from his personal experience in the trenches, as an entrepreneur and consultant, and shares these insights with you.

 

Iain holds degrees from the Universities of St. Andrew's in Scotland and Oxford in England.

 

If you want to be your own boss and run your own business, this book should be at the top of your must read list.


 

CONTENTS

 

Chapter 1 - Introduction

Chapter 2 - Be Your Own Boss!

Chapter 3 - Where to Get Great Ideas

Chapter 4 - How to Research Your Ideas

Chapter 5 - Planning Your Business

Chapter 6 - Location, Location, Location

Chapter 7 - Human Resources

Chapter 8 - Marketing and Advertising

Chapter 9 - Pricing Your Product or Service

Chapter 10 - Financial Projections

Chapter 11 - Do You Have Enough Money?

Chapter 12 - Seeking Outside Investors

Chapter 13 - Borrowing Money For Your Business

Chapter 14 - Cash Management

Chapter 15 - Cost Control

Chapter 16 - Expanding

Chapter 17 - The Pot of Gold

Chapter 18 - Conclusion

 


Start Your Own Business - Be Your Own Boss: Your Road Map to Independence by Iain Williamson: 208 pages; softcover; ISBN 978-1-896210-96-4; published in 1999; Canadian $29.95. 
  

 

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