Books on Advertising & Marketing
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By: Donald Lunny
HOW THIS BOOK WILL HELP YOU
Learn the essentials: how to evaluate and select products; how to price them and how to advertise. Hints are given on packaging, shipping and guarantees. Learn about mailing costs; sales forecasting; advertising and much, much more.
Unlike many other books, this is written for the Canadian reader. It is a practical guide that shows how to sell by mail order and achieve independence.
He defines the essential qualities of the mail order entrepreneur as: imagination, persistence, honesty and knowledge. Armed with these, you can be very successful in the mail order business. Act now and win!
Selling by Mail Order and Independence by Donald Lunny: 109 pages; softcover; ISBN 978-0-920847-24-4; published in 1991; Canadian $16.95.
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