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Selling by Mail Order and Independence



By: Donald Lunny











This book is a step-by-step guide for entrepreneurs who seek independence with their own mail order business. It will also be invaluable to established business owners who want to add a mail order department or for those who are considering the purchase of an existing mail order business.


Learn the essentials: how to evaluate and select products; how to price them and how to advertise. Hints are given on packaging, shipping and guarantees. Learn about mailing costs; sales forecasting; advertising and much, much more.


Unlike many other books, this is written for the Canadian reader. It is a practical guide that shows how to sell by mail order and achieve independence.


The author, Donald Lunny, is a respected business consultant with over 25 years experience in sales, marketing and promotion in Canada. He shares his knowledge with you in this excellent book.


He defines the essential qualities of the mail order entrepreneur as: imagination, persistence, honesty and knowledge. Armed with these, you can be very successful in the mail order business. Act now and win!



Selling by Mail Order and Independence by Donald Lunny: 109 pages; softcover; ISBN 978-0-920847-24-4; published in 1991;  Canadian $16.95.   


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