Books on Advertising & Marketing
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Secrets of Successful
Advertising and Promotion
Practical Steps to Growing Your Business
By: Don Varner
Secrets of Successful Advertising and Promotion - Practical Steps to Growing Your Business
How to prospect for more customers.
How to increase the average size of your sales.
1 - Add - on sales
2 - Prospecting
3 - Service after the sale
4 - Prospecting for Business Builders
5 - Introduction to Prospecting
6 - In-Home Parties
7 - Special Events & Booth Demonstrations
8 - Referral Prospecting
9 - Telephone Prospecting
10 - Flyers, Brochures, etc
11 - Advertising for Prospects
12 - Networking for Prospects
13 - Group Functions
14 - Fund -Raisers
15 - Defining Your Target Audience
16 - Writing Great Ad Copy
17 - Advertising Pieces
* 21 Ways to Use Direct Mail
18 - Designing Your Ads
19 - Where and When to Place Ads
20 - Advertising Strategies
21 - How to Test for Success
22 - Your Advertising Budget
23 - Low & No Cost Ways to Advertise
24 - Getting Free Publicity!
25 - Consider This!
Secrets of Successful Advertising and Promotion: Practical Steps to Growing Your Business by Don Varner: 158 pages; Softcover; ISBN 978-1-55270-002-0; published in 1999; Canadian $24.95 .
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