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Secrets of Successful

Advertising and Promotion

 

Practical Steps to Growing Your Business

 

By: Don Varner



 

 

 

Secrets of Successful Advertising and Promotion - Practical Steps to Growing Your Business


Covers all the basics of advertising and promoting for business.

 

How to prospect for more customers.

 

How to increase the average size of your sales.

 

 

 

CONTENTS

 

1 - Add - on sales

2 - Prospecting

3 - Service after the sale

4 - Prospecting for Business Builders

5 - Introduction to Prospecting

6 - In-Home Parties

7 - Special Events & Booth Demonstrations

8 - Referral Prospecting

9 - Telephone Prospecting

10 - Flyers, Brochures, etc

11 - Advertising for Prospects

12 - Networking for Prospects

13 - Group Functions

14 - Fund -Raisers

15 - Defining Your Target Audience

16 - Writing Great Ad Copy

17 - Advertising Pieces

* 21 Ways to Use Direct Mail

18 - Designing Your Ads

19 - Where and When to Place Ads

20 - Advertising Strategies

21 - How to Test for Success

22 - Your Advertising Budget

23 - Low & No Cost Ways to Advertise

24 - Getting Free Publicity!

25 - Consider This!

 

 

 

Secrets of Successful Advertising and Promotion: Practical Steps to Growing Your Business by Don Varner: 158 pages; Softcover; ISBN 978-1-55270-002-0; published in 1999; Canadian $24.95 .   

 

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