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Secrets of Successful Advertising and Promotion
Practical Steps to Growing Your Business
By: Don Varner
Secrets of Successful Advertising and Promotion - Practical Steps to Growing Your Business
How to prospect for more customers.
How to increase the average size of your sales.
CONTENTS
1 - Add - on sales 2 - Prospecting 3 - Service after the sale 4 - Prospecting for Business Builders 5 - Introduction to Prospecting 6 - In-Home Parties 7 - Special Events & Booth Demonstrations 8 - Referral Prospecting 9 - Telephone Prospecting 10 - Flyers, Brochures, etc 11 - Advertising for Prospects 12 - Networking for Prospects 13 - Group Functions 14 - Fund -Raisers 15 - Defining Your Target Audience 16 - Writing Great Ad Copy 17 - Advertising Pieces * 21 Ways to Use Direct Mail 18 - Designing Your Ads 19 - Where and When to Place Ads 20 - Advertising Strategies 21 - How to Test for Success 22 - Your Advertising Budget 23 - Low & No Cost Ways to Advertise 24 - Getting Free Publicity! 25 - Consider This!
Secrets of Successful Advertising and Promotion: Practical Steps to Growing Your Business by Don Varner: 158 pages; Softcover; ISBN 978-1-55270-002-0; published in 1999; Canadian $24.95 . ![]()
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