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Reach the Global Marketplace

 

A Canadian Guide to Researching  

Foreign Markets and Online Sources

 

By: Richard B. McEachin


 

 

 

HOW THIS BOOK WILL HELP YOU

 

 

Written by an expert with over 20 years of gathering and analyzing intelligence material

  • A step-by-step guide to the research process

  • Advice on hiring an outside researcher

  • Shows what is now available on-line and in print

  • Written for both the newcomer and the experienced exporter.

The executive seeking information on a foreign market must understand that he or she is also asking for information about a different culture and society. This realization is not always forthcoming, unfortunately, because the pressures of business always seem to be about money, the bottom line and making a good deal. If you set aside the balance sheet for a while and look around, you will find that success or failure is dependent upon the actions of people. You will be dealing with people on the other end of the deal who may have a different perception of the world and life. These "foreigners" will also have different laws and conventions to obey when conducting their business.

 

Foreign trade situations demand a certain degree of patience and discipline as you will soon learn, if you haven't already. You may also learn that doing business is about effective communications born of knowledge and human understanding.

 

Knowledge and understanding are what this guide to researching foreign markets is about.



ABOUT THE AUTHOR

 

Richard McEachin is an expert with over 20 years experience in gathering and using hard-to-get information. He has experience as a private investigator, a bodyguard, an advertising executive and is now president of a research company which specializes in litigation support research, competitive intelligence and secondary market research. In this guide, he shares his knowledge with you and shows you the elements of successful foreign market research and intelligence gathering.


 

CONTENTS

Introduction

Why Export?

How to Use This Guide

Entering the Global Marketplace

How to Find a Researcher

Choosing an Outside Researcher

Ethics

What a research report should look like and tell you?

The Intelligence Cycle

The Research Process

Getting Started

Best Sources On-line

What To Look For

 

1. Political Climate and Culture

Economy

Interest rates

Banking system

 

2. Demographics

Social welfare and institutions

Real Estate

StatsCan Reports

Syndicated Studies


3. Adapting your product to the foreign market

Government Regulation

Tariffs and taxes

Nontariff barriers

Regional Trade Associations

Competitive Offerings

Culture

Economic Development

Purchase and Distribution Patterns

Climate and Geography

Applications

 

4. Advertising

Newspapers

Television

Radio

 

5. Competition

The market

Competitors

Descriptions of subsidiaries

 

6. Source of Product and Equipment


7. Business Organization


8. Taxation

 

9. Foreign Currency Control

 

10. Restrictive Trade Practices

 

11. Contract Law


12. Intellectual Property Rights/Technology Transfer

 

13. Labour Law

 

14. Logistics

Transportation

Customs documentation

Geography

Infrastructure situation

Communications - E-mail, telex, telephone, fax

Security concerns

Getting on the Internet

 

15. Personal Security & Safety

Travel advisories

Terrorism, kidnapping, & crime

Travel arrangements

Peculiar laws

Local policing

Private security services

Travel tips


Sources of Information

What is Available On-line

The Internet

List of Sources

Reference Books

Book Sellers

CD-ROM

Useful Associations and Organizations

Database Vendors

 

 

Reach the Global Marketplace - A Canadian Guide to Researching Foreign Markets and Online Sources by Richard B. McEachin, 193 pages; ISBN 978-0-920847-92-3; softcover; published in 1995; Canadian: $24.95.   

 

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