Books on Exporting
Reach the Global Marketplace
A Canadian Guide to Researching
Foreign Markets and Online Sources
By: Richard B. McEachin
HOW THIS BOOK WILL HELP YOU
Written by an expert with over 20 years of gathering and analyzing intelligence material
The executive seeking information on a foreign market must understand that he or she is also asking for information about a different culture and society. This realization is not always forthcoming, unfortunately, because the pressures of business always seem to be about money, the bottom line and making a good deal. If you set aside the balance sheet for a while and look around, you will find that success or failure is dependent upon the actions of people. You will be dealing with people on the other end of the deal who may have a different perception of the world and life. These "foreigners" will also have different laws and conventions to obey when conducting their business.
Foreign trade situations demand a certain degree of patience and discipline as you will soon learn, if you haven't already. You may also learn that doing business is about effective communications born of knowledge and human understanding.
Knowledge and understanding are what this guide to researching foreign markets is about.
ABOUT THE AUTHOR
Richard McEachin is an expert with over 20 years experience in gathering and using hard-to-get information. He has experience as a private investigator, a bodyguard, an advertising executive and is now president of a research company which specializes in litigation support research, competitive intelligence and secondary market research. In this guide, he shares his knowledge with you and shows you the elements of successful foreign market research and intelligence gathering.
How to Use This Guide
Entering the Global Marketplace
How to Find a Researcher
Choosing an Outside Researcher
What a research report should look like and tell you?
The Intelligence Cycle
The Research Process
Best Sources On-line
What To Look For
1. Political Climate and Culture
Social welfare and institutions
Tariffs and taxes
Regional Trade Associations
Purchase and Distribution Patterns
Climate and Geography
Descriptions of subsidiaries
6. Source of Product and Equipment
9. Foreign Currency Control
10. Restrictive Trade Practices
11. Contract Law
13. Labour Law
Communications - E-mail, telex, telephone, fax
Getting on the Internet
15. Personal Security & Safety
Terrorism, kidnapping, & crime
Private security services
What is Available On-line
List of Sources
Useful Associations and Organizations
Reach the Global Marketplace - A Canadian Guide to Researching Foreign Markets and Online Sources by Richard B. McEachin, 193 pages; ISBN 978-0-920847-92-3; softcover; published in 1995; Canadian: $24.95.
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