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THE ONLINE WORLD
How to Profit from the Information Superhighway
By: Mike Weaver and Odd de Presno
THE ONLINE WORLD - How to Profit from the Information Superhighway is a very timely new book that explains The Internet and what it has to offer.
The authors recognize the importance of THE ONLINE WORLD for business, when they state: "The entrepreneur sees the online world as a new, profitable playground. Many of them have made it their profession to search for information for others, and they earn a good living doing so. Others advertise and sell products and services by modem. Some set up their own online services to sell knowledge and know-how, be it in aqua culture, production of wine, marketing, or the petroleum offshore market."
The Internet also gives you access to an unbelievable wealth of information. To illustrate this, the authors talk of Eduardo Salom who heads Software Plus SA in Buenos Aires, Argentina, and uses it actively to find information that can help his company develop industrial applications. They also mention civil engineer Kai Oestreng at Ski in Norway who uses telecommunications to find programs for his business and watch the developments in the local personal computer market.
He has held senior executive and management positions with several computer companies and currently runs his own business and is an international consultant and public speaker.
1 Going online will make me rich, right?
Knowledge is Power. A larger personal network will give you a
stronger punch. The value of information, and of having fun ...
Your personal computer, modem and communications program.
Useful information about the details of getting started.
Typical pitfalls and simple solutions. Down- and uploading.
The structure of the online offerings. Bulletin Board systems,
packet data services, and network services like FidoNet, i-Com,
Infonet, Internet, and others. The content of the online offerings.
Mailing lists, conferencing systems, and online databases. A constantly
5 How to use online services
Short introduction. How to use menus, and how to navigate like
an expert. Tailoring online services to your interests and needs.
PART 2: APPLICATIONS
6. Information, hobbies, games, and fun
About shopping, planning holidays and travel, computer programs,
viruses, online adventure games, collecting coins and stamps,
genealogy, music, and other leisure activities.
Finances, job hunting by modem, and working from home.
Tips for house owners, education and the exchange of knowledge,
electronic conferences. Building a personal network.
Support for those suffering from diseases like AIDS, cancer,
and kidney diseases. Forums for people with physical or
How to communicate globally at a ridiculously low cost,
with notes on addressing electronic mail.
10. Free expert assistance
How to get free advice about your computer, software, profession,
and many other things.
Read national and global news before getting it through the
traditional media. Get those interesting background facts.
Read special interest news that the media never bother to print.
12. Looking for a needle in a hay stack
Searching databases. 'Clipping' news. How to locate
interesting books and articles. Monitoring the online offerings,
and sources about sources.
13. Getting an edge on your competitor
Using the networks to manage projects. Monitor competitors,
prospects, suppliers, markets, technologies, and trends.
Marketing and sales by modem.
PART 3: WORKING SMARTER
How to get more from your online time.
15. Cheaper and better communications
Using packet data services or competing data transport services
like Tymnet, Outdial, Infonet, Internet, PC Pursuit, and others.
Build your local personal database. Strategies for locating
interesting information. What separates good from bad information.
17. You pay little for a lot!
How to figure the costs.
Get a lead on your competitors. Avoid duplication of effort.
Reduce costs. Reduce boring, repetitive work. No need to
remember the "tricks" of communications anymore.
Thoughts about things to come.
1. List of selected online services
2. Frequently used terms
3. Books and articles for further reading
4. Important Internet tools & pointers
5. List of services offering access to the Internet
THE ONLINE WORLD: How to Profit from the Information Superhighway: by Mike Weaver and Odd de Presno: 302 pages, softcover; ISBN 978-0-920847-89-3; published in 1994; Canadian $39.95.
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