Books on Exporting
MEETING THE SAMURAI
Two Hundred Power Strategies
for Doing Business in Japan
By: Jonathan King
HOW THIS BOOK WILL HELP YOU
A book for those with a yen to do business in Japan will help companies go on the offensive and sell their products in one of the world's most lucrative, yet toughest markets. Jonathan King's: MEETING THE SAMURAI: Two Hundred Power Strategies for Doing Business in Japan" is published by Productive Publications of Toronto.
Named after the famous warriors, King refers to the "Big Samurais" as the Fortune 500 Japanese Companies, which he says: "are incredibly product driven and relentlessly hunt for any good ideas they can optimally exploit for future profit. When in Japan, be careful not to give out important information about your products or special inventions unless they have been properly patented first in your own country."
King initially went to Japan for one year to learn the language, however, he ended up staying another six years as a business consultant and director of two of these Japanese Samurai companies. His book covers all the essentials, such as how to do research and establish contact. He shows readers how to network and discusses successful negotiating strategies.
He also covers many of the less obvious social and cultural differences that Westerners will encounter. He talks of the essence of speaking politely; showing respect for people in power and the Zen approach to power listening.
The Art of Power Negotiating
The Art of Speaking Politely
The Art of Showing Respect For People in Power
The Zen Approach to Power Listening
Using the Meishi Well
Building A Circle Of Trust
Hiring the Samurai Consultant and other Strategic Helpers
Pre-Negotiation Strategies For Success
The Foreign Business Woman In Japan
Creatively Doing Business On A Shoestring Budget
Gracefully Playing the Underdog
Non-Whites Doing Business In Japan
The Art of Endlessly Saying "I'm Sorry"
Projecting the Image of a Winner
The Martial Arts of Silence
Power Recruiting Strategies For Long Term Growth
Guarding Your Back Against the Big Samurai
Advertising and Making Yourself Seen and Heard
Cutting Cost At All Cost
Riding the Waves of Change
Business After Dark in the Big Eastern Apple
Negotiating Strategies for the Ultimate Win/Win Situation
APPENDIX: General Directory of Japanese Agencies and Organizations
MEETING THE SAMURAI: Two Hundred Power Strategies for Doing Business in Japan: by Jonathan King, 119 pages, softcover, ISBN 978-1-896210-40-7; published in 1996; Canadian: $19.95.
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