Is there a real methodology for innovation?

Can companies develop new products and processes by following a designed procedure?

This book is a complete manual for small and medium sized manufacturing companies to produce new products and processes that can enhance their competitive position. The unique Seven Step Innovation Process starts with the creation of a strategic innovation plan and then provides a system to evaluate the current products and manufacturing capabilities of a company. Methods are then proposed to select and execute the new developments in the most effective manner. Finally, the critical roles of outsourcing and executive management are reviewed.

This well-researched book is written in an engaging, anecdotal style so that difficult concepts are easy to follow. The target audience includes executives, management, and employees of manufacturing companies, regardless of their training. The book could also be used in college courses focused on innovation and project management.

Dr. Richard Sussman has a background as one of the top technical leaders in the steel industry with over forty publications and invited presentations. He has drawn on his experiences in directing several of the largest R&D departments combined with other technical groups. Elements of the Seven Step Innovation Process were created and successfully used in his last company. The numerous examples in the book are drawn from his actual experiences.

Innovate or Perish! by Richard Sussman, Sc.D..242 pages; ISBN 978-1-55270-253-6; softcover; published in 2006; Canadian $49.95.

To place your order by fax using a credit card, download the following order form and fax to (416) 322-7434

To use the mail and pay by cheque or credit card, please download the following order form and mail to:

For enquiries or for rates on overseas shipping charges (outside of Canada or USA) please e-mail: ProductivePublications@rogers.com

OTHER BOOKS ON BUSINESS MANAGEMENT

RETURN TO HOME PAGE