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Gorilla Accounting:

How to Survive

in a Jungle of Numbers


By: T. James Cook, CA



How this Book Will Help You

This excellent book will provide you with an understanding of some basic financial management tools which can help a business grow and prosper in today's competitive environment.

The book is designed to teach the small business owner or manager to read and understand financial statements, and use financial management tools including trend, ratio, and break-even analysis to gain the maximum amount of information from his or her financial records.

Financial forecasting, and cash flow forecasting are also explained so that managers can make things happen rather than watch them happen.

Gorilla Accounting shows you how to use the financial statements effectively. Easy to read, easy to understand, and easy to put into practice, Gorilla Accounting can help a struggling business survive, or a successful one achieve even more.

You don't need to be a professional financial manager, or hire the services of one, to benefit from the knowledge that can be gleaned from your financial statements. A few simple techniques that take only minutes to complete can mean the difference between life and death for your company. By making the effort and taking the time, you gain the control.

Financial management may not be at the top of the list of things a manager wants to do, but because it's so important, it can't be ignored.

Individuals, who are already active in the accounting function of the company they work for, will find this book a valuable reference that will allow them to expand the horizons of their present position and make them a more valuable asset to the business.


About the Author

Jim Cook graduated as a Chartered Accountant in 1972. In addition to his accounting background, Jim is a writer and a professional speaker and seminar leader. Since 1982, through his company Access Management, he has developed and delivered hundreds of seminars and workshops to thousands of individuals on business management and personal development topics ranging from Cash Management to Stress Management, and Marketing to Managing Your Time.

He has made presentations on behalf of federal and provincial government departments, universities and colleges, major Canadian corporations, small and medium sized businesses, and numerous sessions for the general public. In addition to seminars, Jim has written a number of articles for national and provincial magazines on business management topics.

From 1993 to 1998 Jim delivered self-employment programs on behalf of Human Resources Development Canada. While providing training in business related topics such as marketing and financial management, he recognized that many would-be entrepreneurs needed help with life-skill issues before they would be able to run a successful business. To meet the need, he developed workshops on Goal Setting, Time and Stress Management, Communication and Negotiating Skills, and Keys to Self-Motivation.

His two latest books, Basic Beancounting and Gorilla Accounting take some of the mystery out of the basic bookkeeping function and explain how to use your Financial Statements as management tools.


Gorilla Accounting: by T. James Cook, CA 113 pages, ISBN 978-1-55270-205-5 softcover; published in 2005; $26.95.


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