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Evaluating Franchise Opportunities
BEFORE YOU INVEST!
Although the success rate for franchisee-owned businesses is significantly better than for many other start-up businesses, success is not guaranteed. One of the biggest mistakes that you make is to be in a hurry to get into business. If you shortcut your evaluation of a potential business, you might neglect to consider other franchises that are more suitable for you. Don't be "pressured" into a franchise that is not right for you. Although most franchises are managed by reputable individuals, as in all industries, some are not. Also, some franchises could be poorly managed and financially weak.
This aid is designed to assist you in investigating your options. Questions needed to adequately evaluate the business, the franchisor, the franchise package, and yourself are included.
1. Investigate Before You Invest 2. What is Franchising? 3. Investigate Your Options 4. Franchise Evaluation Checklist 5. What is the Business? 6. What is The Franchise Package? 7. Personal Assessment 8. International Franchise Information 9. Canadian Franchise Association 10. European Franchise Federation 11. Latin America 12. Pacific Rim 13. Franchisor's Method of Operation 14. Advantages & Disadvantages of Franchising 15. Protection for the Franchisee 16. Two General Categories of Franchises 17. Buying a Franchise OR Starting Your Own Business 18. The Franchisor 19. Site Selection 20. Advantages 21. Narrowing The Field 22. Financing 23. The Franchise Contract 24. Where the Action Is 25. Questions You Should Ask an Operator of an Existing Franchise 26. Warning Signs 27. Multilevel Franchise VERSUS Pyramid Scheme 28. And finally, Personal Assessment
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