The book contains detailed "how to" chapters for each key element of a business plan. Written for use by the managers of both new and existing businesses alike, it includes a variety of tools, templates and methods that can be employed to develop an operational business plan.

The authors, writing with young companies in mind, paid particular attention to the critical role of cash flow planning and management. Their work includes a methodology and spreadsheets for analyzing start-up financing requirements and breakeven analysis under differing cost and price assumptions.

AUTHORS

Graham Clayton (Ph.D Cand.) is an economist, former small business owner and educator with an extensive background in the design and teaching of post-secondary business programs both at Confederation College and in the USA, Caribbean and Ukraine. He has held a number of management positions at Confederation including Director, Centre of Entrepreneurship for the Northwest, and Director, Institute for Global Entrepreneurship and Electronic Commerce.

Mitchell Wilkie (M.I.M.) is currently Vice-President of TRAK Canada in Burlington, Ontario. He is an engineer and international business specialist who worked on a variety of domestic and international entrepreneurship projects for the Northwest Enterprise Centre at Confederation College. Mr. Wilkie also taught some courses in international business and management during his five-year tenure at the College.

Section 1: Introduction to Business Planning and Finances

Section 2: The Purpose and Benefits of Planning

Section 3: The Types of Business Plans and Their Use

Section 4: The Contents of the Business Plan

Section 5: Business Organization and Compliance

Section 6: The Nature of the Business: Product and Market

Section 7: Market Research

Section 8: The Marketing Plan

Section 9: Revenue Forecasting

Section 10: Facility, Equipment and Supply Needs

Section 11: Human Resources Planning

Section 12: Production and Operations Planning

Section 13: Cost Forecasting

Section 14: Financial Planning

Section 15 Contingency Plans

Section 16: Business Planning Tools

Business Planning and Finances Confederation College Entrepreneurship Series, 174 pages, ISBN: 978-1-55270-091-4; softcover; published in 2002; Canadian $34.95.

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