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Becoming Successful!
Taking Your Home-Based Business to a New Level
By: Don Varner
HOW THIS BOOK WILL HELP YOU
Today over 40% of all households have some form of home-based business. This figure is expected to rise to over 50% by the year 2000. There is no slowing in sight for the number of people who are venturing out and starting their own business.
Whether you want to own your own multi-level marketing, business, franchise or other unique business, this book is a must. Even if you are already in your own business and not realizing the expectations you dreamed about, this book will help you become more successful.
ABOUT
THE AUTHOR
Author, Don Varner, has successfully owned and operated many businesses. He currently operates a successful home-based business and writes from first-hand experience to show you how you too can be successful. He regularly appears on television and is author of several other publications.
Don will teach you how to achieve self-improvement and self-motivation. He shows you how to handle sales rejections, how to prospect for customers and how to close sales. He shows you how to design great ads and reveals no-cost and low-cost ways to advertise.
Don tells you everything you need to know about "Becoming Successful!".
BASICS 1 - Self - Improvement 2 - How to evoke favorable responses 3 - Personality pays 4 - Creativity 5 - Sales are more than simply words 6 - 5 Steps to your success 7 - Add - on sales 8 - Prospecting 9 - Service after the sale
INTERMEDIATE 10 - Learning to Discover Diamonds 11 - Creative Marketing 12 - Creating Presentations that Sell 13 - Trial Closings 14 - Self - Motivation 15 - Coping With FEAR! 16 - Handling Rejection 17 - Kinds of Buyers & How to Handle Them 18 - What Makes A Champion?
ADVANCED 19 - Becoming Successful 20 - Creative Thinking 21 - Prospecting for Business Builders 22 - Hiring (Recruiting) Practices 23 - Managing Properly 24 - Motivating Your Workforce 25 - Growing Your Business 26 - Business Mistakes
PROSPECTING 27 - Introduction to Prospecting 28 - In-Home Parties 29 - Special Events & Booth Demonstrations 30 - Referral Prospecting 31 - Telephone Prospecting 32 - Flyers, Brochures, etc 33 - Advertising for Prospects 34 - Networking for Prospects 35 - Group Functions 36 - Fund -Raisers
SELLING 37 - Introduction to Selling 38 - Sales - Cycle 39 - Successful Prospecting 40 - Cold Calling 41 - Giving Successful Presentations 42 - Handling Objections 43 - Closing Techniques 44 - Asking for Referrals 45 - Service After the Sale 46 - Troubleshooting Low Sales
ADVERTISING 47 - Defining Your Target Audience 48 - Writing Great Ad Copy 49 - Advertising Pieces * 21 Ways to Use Direct Mail 50 - Designing Your Ads 51 - Where and When to Place Ads 52 - Advertising Strategies 53 - How to Test for Success 54 - Your Advertising Budget 55 - Low & No Cost Ways to Advertise 56 - Getting Free Publicity! 57 - Consider This!
Becoming Successful! Taking your home-based business to a new level by: Don Varner; 338 pages; ISBN 978-1-896210-87-2; softcover: published in 1998; Canadian $39.95. 
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