Books to Start a Business
Taking Your Home-Based
Business to a New Level
By: Don Varner
HOW THIS BOOK WILL HELP YOU
Today over 40% of all households have some form of home-based business. This figure is expected to rise to over 50% by the year 2000. There is no slowing in sight for the number of people who are venturing out and starting their own business.
Whether you want to own your own multi-level marketing, business, franchise or other unique business, this book is a must. Even if you are already in your own business and not realizing the expectations you dreamed about, this book will help you become more successful.
Author, Don Varner, has successfully owned and operated many businesses. He currently operates a successful home-based business and writes from first-hand experience to show you how you too can be successful. He regularly appears on television and is author of several other publications.
Don will teach you how to achieve self-improvement and self-motivation. He shows you how to handle sales rejections, how to prospect for customers and how to close sales. He shows you how to design great ads and reveals no-cost and low-cost ways to advertise.
Don tells you everything you need to know about "Becoming Successful!".
1 - Self - Improvement
2 - How to evoke favorable responses
3 - Personality pays
4 - Creativity
5 - Sales are more than simply words
6 - 5 Steps to your success
7 - Add - on sales
8 - Prospecting
9 - Service after the sale
10 - Learning to Discover Diamonds
11 - Creative Marketing
12 - Creating Presentations that Sell
13 - Trial Closings
14 - Self - Motivation
15 - Coping With FEAR!
16 - Handling Rejection
17 - Kinds of Buyers & How to Handle Them
18 - What Makes A Champion?
19 - Becoming Successful
20 - Creative Thinking
21 - Prospecting for Business Builders
22 - Hiring (Recruiting) Practices
23 - Managing Properly
24 - Motivating Your Workforce
25 - Growing Your Business
26 - Business Mistakes
27 - Introduction to Prospecting
28 - In-Home Parties
29 - Special Events & Booth Demonstrations
30 - Referral Prospecting
31 - Telephone Prospecting
32 - Flyers, Brochures, etc
33 - Advertising for Prospects
34 - Networking for Prospects
35 - Group Functions
36 - Fund -Raisers
37 - Introduction to Selling
38 - Sales - Cycle
39 - Successful Prospecting
40 - Cold Calling
41 - Giving Successful Presentations
42 - Handling Objections
43 - Closing Techniques
44 - Asking for Referrals
45 - Service After the Sale
46 - Troubleshooting Low Sales
47 - Defining Your Target Audience
48 - Writing Great Ad Copy
49 - Advertising Pieces
* 21 Ways to Use Direct Mail
50 - Designing Your Ads
51 - Where and When to Place Ads
52 - Advertising Strategies
53 - How to Test for Success
54 - Your Advertising Budget
55 - Low & No Cost Ways to Advertise
56 - Getting Free Publicity!
57 - Consider This!
Becoming Successful! Taking your home-based business to a new level by: Don Varner; 338 pages; ISBN 978-1-896210-87-2; softcover: published in 1998; Canadian $39.95.
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