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to Business & Start-Up Financing
Your Guide to Starting & Self-Financing
Your Own Business in Canada
ABOUT THIS BOOK
This book shows you how to start and self-finance your own business in the digital age. What does it take to go out on your own and where can you find ideas to start your business? How about manufacturing your own products? Then, you have to find out if you can sell your products or services and if there is a market for them. Learn where to obtain the latest marketing information and how to establish your marketing strategy. This Edition has been updated and revised to reflect the many changes that have taken place in the sources of marketing and statistical information.
Find out how much capital you really need. Can your business finance itself once it is up and running? Learn how to self-finance if your business has run into trouble.
The chapters on computer hardware and software have been revised to show you how to use computers to run your business more efficiently and save time and money. The chapter on Canadian Accounting Software will help you with deal with your financials and taxes. The chapter on Customer Relationship Management will help to grow your business by communicating with your customers more effectively.
You will learn how to create your own Web site and how to sell your products online; through eBay, as an Amazon Merchant or through the electronic classifieds. In summary, this book is essential reading if you want to start and self-finance your new business and compete in the digital age.
ABOUT THE AUTHOR
Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been the guest speaker on a CBC Radio phone-in show on starting a business in a recession. In addition, he has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television.
Iain spent five years as a financial analyst and knows what makes business tick. For fourteen years he operated his own businesses in importing, high technology and manufacturing. He is now a small business consultant and also owns a book publishing business.
He writes from his personal experience in the trenches, as an entrepreneur and consultant, and shares these insights with you. He holds degrees from the Universities of St. Andrew's in Scotland and Oxford in England. His book should be at the top of your must read list if you want to run your own business and compete in the digital age
Your Guide to Starting & Self-Financing Your Own Business in Canada: Softcover; ISBN 978-1-55270-880-4; 326 pages Cdn $84.95
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CHAPTER 1: Your Financing Challenge
CHAPTER 2: The Entrepreneurial Revolution
CHAPTER 3: Have You Got What it Takes to Become an Entrepreneur?
CHAPTER 4: Where to Find Ideas to Start Your Business
What do People Want?
CHAPTER 5: What's Involved in Developing a New product on Your Own?
CHAPTER 6: Is There a Market for Your product or Service?
CHAPTER 7: Traditional Sources of Marketing Information
CHAPTER 8: Sources of Statistical Marketing Information
CHAPTER 9: Use the Internet to Conduct Your Market
CHAPTER 10: Develop Your Marketing Strategy
CHAPTER 11: Set Your Objectives
CHAPTER 12: Operate Your Business From Your Own Home
A Popular Idea
CHAPTER 13: Choosing the Right Computer Hardware for Your Business
CHAPTER 14: Choosing the Right Computer Software for Your Business
CHAPTER 15: Canadian Accounting and Tax Software
CHAPTER 16: Customer Relationship Management
CHAPTER 17: How to Create Your Own Business Web Site
CHAPTER 18: How to Sell Your Products Online
CHAPTER 19: Starting a Business on eBay or Sell Through Manager and Selling Manager Pro
CHAPTER 20: Identify Your Financial Requirements
CHAPTER 21: Can You Provide Your Own Capital?
CHAPTER 22: Some Sources of Support
CHAPTER 23: How to Bootstrap Your Business
CHAPTER 24: Lines of Credit and Some of the "Barriers"
CHAPTER 25: How to Manage Your Cash and Inventory
CHAPTER 26: How to Control Your Costs
CHAPTER 27: Other Factors in Bootstrapping Your Business
CHAPTER 28: Self-financing a Business in Difficulty
CHAPTER 29: Self-financing If Push Comes to Shove
CHAPTER 30: Planning and Financing From the Public & Private Sectors
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