Newcomer's Guide to Starting

a Business in Manitoba

 

How to Find Business Ideas,

Research the Market,

Prepare a Business Plan,

Calculate How Much Start-up 

Money is Needed, Locate

Financing and Begin Operations


By Iain Williamson



Published March 2016

 

 

How This Book Will Help Newcomers to Manitoba

This book will help newcomers start their own business in Manitoba; regardless of whether they have just arrived or have already been resident for several years.

It shows newcomers how to find ideas for starting a business. It shows them what to do if they intend to develop a new product and how to protect their idea with a patent or copyright. It helps them if they intend to sell an existing product and either import it or export it. Then, it discusses some of the issues in starting a service business. In addition, it provides 20 sources of marketing information to help them determine whether their product or service will sell.

A full chapter is devoted to all the legal steps for setting up a business as a proprietorship, partnership or incorporated company plus all the sales tax registration requirements in Manitoba.

Readers will learn how to market their products or services; set up their own website and conduct e-commerce. It will show how to use social media as an inexpensive advertising tool.

This book covers equipment requirements and how to determine how many employees are needed. It covers all the legal obligations employers have when employing workers in Manitoba and the alternatives of sub-contracting, using robots, factory automation and 3D printing.

It looks at locating premises and the challenges of rent renewals. It also covers the tax and other advantages of operating as a home-based business.

Newcomers will learn how to determine how much start-up capital they require and whether they can self-finance. If not, they will learn how to obtain bank financing or raise money by selling equity to venture capitalists or angel investors. They will be alerted to the due diligence process and some of the negotiation issues. They will also find out what’s involved with crowdfunding and some of the regulatory hurdles. They will learn how to prepare a business plan and use it when seeking funding.

This book covers 68 of the most popular Federal and Manitoba Government financial assistance programs and sub-programs and provides 33 contact addresses.

It shows readers how to maintain profitability once their business is operating by using cash management and cost control.

Finally, it provides 9 sources of business start-up assistance in Manitoba together with the addresses of 38 settler agencies which assist immigrants and refugees to settle in the province.

Author, Iain Williamson, is a Canadian immigrant who has been running his own businesses in Canada for over 30 years. He is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been the guest speaker on a CBC Radio phone-in show on starting a business in a recession. In addition, he has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television. He holds degrees from Oxford University, England and from St. Andrew's in Scotland. He has successfully arranged bank and equity financing and has obtained government grants. He writes from firsthand experience which he shares with readers. This book is essential reading for every newcomer who wants to start a business in Manitoba.

 

Newcomer's Guide to Starting a Business in Manitoba: 290 pages, Softcover; ISBN 978-1-55270-742-5; published in March 2016; Canadian $49.95 

 

 

 

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DETAILED CONTENTS

 

Introduction: Welcome!

You're Not Alone!

How this Book can Help You

 

Chapter 1: The Important Role of Small Business in Canada

The Big Picture

What do we mean by a "Small Business"

Small Business as a Creator of Jobs

The "Independent Contractor"

 

Chapter 2: Where to Find Business Ideas

What do People Want?

The Internet

Search Engines

Narrow Down the Search

An Example of a Search

Trade Shows

Print-on-Paper Trade Magazines and e-Magazines

Visit Manufacturers' Websites to Get Ideas

Visit Retail Stores and the Websites of Retail Stores to Get Ideas

Catalogues

Drop-Ship Arrangements

Hobbies

Foreign Trade Commissioners

Buy on eBay Wholesale and Sell Individually

Negotiating Prices for Resale Items

Selling on a Consignment Basis

Make Sure Manufacturers Can Back You Up

Pay Attention to Disruptive Technologies!

Get Ideas for Offering a Service

Store Your Ideas

Be Aware that Some Business Activities are Regulated

Just Look Around You!

 

Chapter 3: Develop a New Product

Make Your Own Products

How Do You Protect Your Invention?

How Can Patents Protect You?

Patents in Plain Speak

Patents in Canada

What Is a PCT Application?

Copyright

Copyright in Canada

"Fair Use" and "Fair Dealing"

The Significance of Patent or Copyright Protection

Register Trademarks

Create a Working Prototype

 

Chapter 4: Sell an Existing Product

Set Yourself Up as a Manufacturer of an Existing Product

Sell a Domestically Produced Product

Sell Imported Products

Exporting Products from Canada

Duty Deferral Programs

Shipping Imported and Exported Goods

NAFTA

Do-it-Yourself Customs Clearance

Customs Brokers

Paying for Imported Goods

Cash in Advance (CIA)

Cash on Delivery (COD)

Open Account

How a Letter of Credit Works

Irrevocable Letter of Credit

Sight Draft

Term Draft

Confirmed Credits

Revocable Credits

A Word of Warning on Letters of Credit

Collections

Export Leasing

Buyer Credits

Supplier Credits

 

Chapter 5: Start a Service Business

Services Can Cover a Wide Spectrum

Selling Real Estate

Bricks-and-Mortar Retail Stores

Restaurants

Financial Services

Computer Repairs, Installation, Web Design

Digital Photography and Film Making

Book and Magazine Publishing

There's More and More

 

Chapter 6: Is There a Market for Your Product or Service?

The Big Question: Will it Sell?

"Gut Feel" Marketing

The Importance of a Market Survey

The Challenge of Market Surveys for New Technologies

How to Conduct Your Market Survey

What Should Your Marketing Survey Tell You?

Traditional Sources

Public Libraries

The Importance of Statistical Marketing Information

Statistics Canada (StatsCan)

U.S. Census Bureau

UK Office for National Statistics (ONS)

Eurostat Yearbook 2015

Ipsos Canada

 

Chapter 7: The Legal Aspects of Business Start-up

Choose a Great Name!

The Legal Structure of Your Business is Important

Sole Proprietorships

Partnerships

Limited Partnerships

Limited Liability Partnerships

Tax Aspects of Limited Partnerships

Incorporated Company

Professional Corporations

Name Search

The Federally Incorporated Company

Cooperatives

The Importance of Structure if You Are Seeking Financing

Obtain Your Business Number (BN)

Goods and Services Tax (GST)

Manitoba Retail Sales Tax

Corporate Income Tax

Municipal Taxes

Logo, Business Cards, Letterhead, Legal Documentation, etc.

 

Chapter 8: How Are You Going to Sell Your Product or Service?

First: Get to Know Your Competition!

Your Marketing Strategy

Methods of Distribution

Pricing

Packaging and Merchandising

Image

Advertising and Lead Generation

Create Your Own Website

The Internet Brings it All Together from an Advertising Perspective!

Do-it-Yourself

Register Your Domain Name

Web Hosting

Web Design Software

Use Social Media to Grow Your Business

The Importance of Using Social Media when You are Starting Your Business

Caveat: Social Media is "Social" not "Business Media"

Social Media as the Great Equalizer

The Cost

Paid Advertising

Watch Out on Paid Advertising

Don't Treat All Social Media as the Same

Web Blogs

Twitter

Facebook

Google+

YouTube

Instagram

Flickr

Pinterest

Linkedin

Is Social Media Worth The Time?

The Big Shift to Mobile

Don't Forget to Analyse Your Results

Your Social Media Plan

Promotion

Your Marketing Plan

Sell Your Products Online: eCommerce

Your Shopping Cart

Your Checkout

Your Methods of Receiving Payment

Payment Gateways

Offer Alternative Ways for Your Customers to Order and Pay

International Transactions

Security of Transaction

Main Types of E-Commerce Software

The Plug-ins

Stand-Alone e-Commerce Software

 

Chapter 9: What Equipment Will You Need?

Equipment and Other Fixed Costs

Leasing

Hire Employees Who Know How to Use Your Equipment

 

Chapter 10: How Many People Do You Need to Help You?

Human Resources

Determine How Many People You Will Need to Hire

Job Descriptions Form the Basis for Job Specifications

It May Sound Crazy but Prepare Your Own Job Description!

Prepare Job Descriptions For All Your Employees

Salaries and Hidden Costs

Payroll Account Number

Minimum Wage

Overtime Pay

Hiring Canadian Workers

Hiring Temporary Foreign Workers (TFW)

Pay Equity

Personal Information Protection

Workplace Safety and Health

Workers Compensation Board

Industrial Accident Prevention Association (IAPA)

Termination

Record of Employment (ROE)

The Balancing Act of Paying to Hire the Best Talent and Trying to Keep Wage Costs as Low as Possible

Third Party Liability

Honesty Bonds or Fidelity Bonds

Intellectual Property and Non-competition Agreements

Employment Contracts

Are Employee Share Ownership Plans a Dream?

How Can ESOPs Help?

Types of ESOPs

Performance Bonuses

Your Human Resource Plan

Subcontracting

Use Family Members Where Possible

Computerization

Factory Automation

3D Printing

 

Chapter 11:Your Choice of Premises

Home-based Businesses are a Popular Idea

Home-Based Businesses are Survivors

How Legal is it to Work Out of Your Home or Apartment?

Tax Advantages

Save on Commuting Time

Commercial Space

Zoning Laws

Bricks-and-Mortar Retail Space

Watch Out for the Lease Renewal Trap

Locating in a Mall

Find Yourself a Good Lawyer

Warehousing

Bonded Warehousing

 

Chapter 12: How Much Money Will You Need to Start?

What's Your Start-up Going to Cost?

Use Cash Flow Projections to Calculate Your Needs

Will Your Cash Flow be Adequate?

Can Your Business Finance Itself?

The Importance of Knowing What You Need

Observations on Start-up Capital Needs

How Long Will it Take to Arrange Financing?

Costs to Raise External Financing

Do You Have a Contingency Plan?

 

Chapter 13: Figure Out if You Can Finance It Yourself

Can You Supply You Own Start-up Capital?

Some Preliminary Considerations

The Personal Financial Statement

What is Bootstrap Financing?

 

Chapter 14: Prepare Your Business Plan

It's Essential to Have a Business Plan

The Structure of Your Plan

Economic Benefits

Your Plan Should be Dynamic

 

Chapter 15: Debt Financing

Central Banks

The US Federal Reserve Board

The Bank of Canada

The Commercial Banking Function

Canada's Chartered Banks

Canada's Domestic Banks

Commercial Banking Units

Foreign Banks in Canada

Canadian Credit Unions & Caisses Populaires

Government Owned Banks

Merchant Banks

Canadian Trust Companies

Types of Small Business Loans

Operating Lines

Term Loans

Floor Plan Loans

Warehouse Receipts

Overdraft Facilities

Letters of Credit

Personal Loans and Credit Cards

Subordinate Financing

Preliminary Steps Before Applying for a Loan

Preparing for a Loan Application

Discretionary Limits

View from the Banker's Side of the Desk

Banker's Credit Review

Bankers' Favourite Financial Ratios

Collateral

Banker's Assessment

The Final Steps

Factoring as a Method of Borrowing

Methods of Payment

Method of Financing

Advantages and Disadvantages

Where to Find Factors

 

Chapter 16: Equity Financing: Venture Capital, Angel Investing and Crowdfunding

What is Venture Capital?

How Did This Venture Capital Game Start?

Typical Structure of Canadian Venture Capital Companies

Who Are the Players in Canada?

Fund of Funds

How Much Money is Being Raised?

Where is the Money Being Invested?

What is the Money Being Invested In?

How to Contact Them: Five Methods of Approach

A Word of Caution

The Challenge of Liquidity

Realism of the Venture Capital Market From the Perspective of Small Business Financing

Show Persistence!

What is Meant by the Term "Angel?"

The Funding Gap

The American Experience

Characteristics of Angels

Angels As Risk Takers

Angels in Canada

The Importance of Angels

Profiles of Canadian Angels

Where do Angels Like to Invest?

What do Angels Like to Invest In?

What Form Does their Investment Take?

How Long Does the Average Angel Stay on Board?

How Successful Are the Marriages?

Why Don't Some Marriages Make it to the Alter

How Do Small Business Owners Use the Money?

Another Business as an Angel

Distributors

Suppliers

Customers

Joint Venturing

Potential Conflicts with Corporate Angels

Clusters of Angels

Syndication in Clusters

Incubators and Accelerators

The "Seedcamp" Model

How to Meet Angels

Negotiating With Venture Capitalists and Angel Investors

The Goal of Negotiations

The "Due Diligence" Process

Valuation

Expected Return on Investment

Points Likely to Be Negotiated

Total Financing Required

How Much Money Have You Invested?

Timing of the Investment

Dilution

Management and Other Fees

Control

Restrictive Covenants

Affirmative Covenants

Management From the Venture Capitalist's Viewpoint

The Term Sheet

The Legal Agreement

Directorships

Director's Liability

Concluding Comments About Negotiating

Rules of the Angel Game

Check Out That Angel!

What is Crowdfunding?

Saskatchewan Adopted an Equity Crowdfunding Exemption

Six Provinces Have Agreed to Crowdfunding Rules

The Ontario Securities Commission (OSC) Seeks Public Comment on Crowdfunding Proposals

Ontario's Crowdfunding Rules

Accredited Investors in Canada

National Crowdfunding Association of Canada (NCFA Canada)

The Crowdfunding Loan Model

Specific Loans vs. Autolending

Crowd-Based Lending is Dependent on Prevailing Interest Rates

Types of Loan-Based Crowdfunding

Invoice-Factoring Crowdfunding

Canadian Peer-to-Peer Crowdlending Portal

The Basic Concept Behind the Rewards Model or Perks-Based Crowdfunding

Charitable Giving is Not Motivated by Profit-Making and Generally Falls Outside of the Regulatory Net

The Canada Revenue Agency (CRA) Finally Makes its Position Known With Respect to Rewards-Based Crowdfunding

Canada's Draconian Anti-Spam Laws Could be a Crowdfunding Killer

Rules of the Crowdfunding Game

 

Chapter 17: Federal Government Financial Assistance

Canada Offers Many Business Assistance Programs

The Canada Small Business Financing (CSBF) Program

Business Development Bank of Canada

Futurpreneur Canada

National Research Council Canada (NRC)

Scientific Research and Experimental Development (SR&ED) Tax Incentive Program

Trade Commissioner Service (TCS) 

Export Development Canada (EDC)

Small Business Internship Program (SBIP)

Heritage Canada 

Western Economic Diversification Canada (WD) 

Women's Enterprise Centre of Manitoba/ Centre d'entreprise des femmes du Manitoba

 

Chapter 18: Government and Other Financial Assistance in Manitoba

Manitoba Offers Many Business Assistance Programs

Entrepreneurship Manitoba

Employment Manitoba: Self-Employment Program

Recognition Counts Program

Communities Economic Development Fund (CEDF)

The Eureka Project

Startup Canada Women Entrepreneur Fund

TruShield Retail Startup Fund

 

Chapter 19: How to Maintain Profitability Once Your Business is Operating

The Basics of Cash Management

Accounts Receivable

Credit Ratings

Collecting Monies Due

Overdue Accounts

Set up a System to Control Your Receivables

Accounts Payable

Cash Balances

Inventory Management

Inventory Management for Retailers

Control Your Energy Costs

Your Transportation Costs

Your Travel Costs

Your Communication Costs

Your Advertising Costs

Quality Control

Waste Management

Theft and Shrinkage

Your Rental Space Costs

Your Pricing Strategies

Tax Planning

Cash Budgeting

Can Licensing Reduce Cash Outlays?

 

Chapter 20: Sources of Business Start-up Assistance for Newcomers

Business Info Centre

GVI Genesys Venture Inc.

Biomedical Commercialization Canada Inc. (BCC)

Innovate Manitoba (i'm)

Enactus Canada

MITACS

Newcomer Settlement Agencies

 

 

OTHER BOOKS TO HELP NEWCOMERS

 

 

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