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Expand Your Canadian Business Using eBay Everything Managers Need to Know to Start Successfully By: Learn2succeed.com Incorporated
PUBLISHED
in 2008
Written in non-technical language, this
book will help every Canadian small business person make effective use of eBay
to increase their sales to domestic and foreign markets. It covers issues
specific to Canadians (unlike most other books which are written for Americans). Selling on eBay is probably one of the easiest ways to test
new products and sell-off excess inventory or end-of-line goods, yet many
Canadian businesspeople do not know how to go about it. This book will provide
them with the basic knowledge to get started with a very small investment. This book shows readers how to conduct their own research, determine their
offering prices, list their products and create great images. They will learn
about consignment selling and selling wholesale lots. It shows them how to get
paid and how to deliver products domestically, to the USA and internationally
together with the issues they will face. It shows readers how to provide excellent customer service and the importance
of positive customer feedback. It offers suggestions on resolving disputes with
buyers. This book discusses the importance of the "About Me" page and what
is involved in starting an eBay store. In addition, readers will learn how to
set up their own e-commerce Web site and use eBay to help drive traffic to it.
It shows how to make the Web site user-friendly and how to improve rankings with
search engines. It covers the effectiveness of banner ads, pop-up ads, Web rings
and the importance of links to other sites. Readers will also learn how to keep the name of their business in front of
customers with permission-based e-mail and e-newsletters plus the significance
of viral marketing and the importance of referrals and affiliate programs. Finally, this book lays out the planning process to expand sales and the
concept of multi-channel marketing. by using eBay and other channels. It
discusses ways to integrate online activities with an existing business. It
cautions readers about potential conflicts that may arise and offers suggestions
on how to tackle them. It covers profit margins and talks about how much money
businesses can reasonably be expected to make. Web marketing using eBay is a great way to expand an already established
small business. This book provides Canadian readers with all the information
they need to get started and where to obtain further information and advice.
CONTENTS
INTRODUCTION Chapter 1 - An eBay Primer: What Can You Sell? Chapter 2 - An eBay Primer: How Auctions Work Chapter 3 - The Role of eBay in the Product Cycle Chapter 4 - How to Do Your Own Research Chapter 5 - Deciding on the Offering Price Chapter 6 - Presenting Your Product: Title Description, Photos, Scanned Images Chapter 7 - Software to Help You Edit Scanned Images and Photos Chapter 8 - Getting Paid Chapter 9 - How to Deliver Your Products Domestically and Internationally Chapter 10 - Your "About Me" Page Chapter 11 - Your eBay Store Chapter 12 - Create Your Own Web Site Chapter 13 - E-Commerce Software Chapter 14 - Make Your Site User-Friendly Chapter 15 - Search Engine Optimization (SEO) Chapter 16 - Banner Ads, Pop-Up Ads, Web Rings and Links to Other Sites Chapter 17 - E-Mail and E-Newsletters Chapter 18 - Web Marketing & Affiliate Programs Chapter 19 - How to Keep Your Customers Happy and Get Repeat Business Chapter 20 - Software to Help You Manage Your eBay Business Chapter 21 - eBay Trading Assistants and Trading Posts Chapter 22 - Incorporating eBay into Your Existing Business Chapter 23 - Your eBay Business Plan Chapter 24 - Getting Help and Learning More About eBay
Expand Your Canadian Business Using eBay: Everything Managers Need to Know to Start Successfully by: Learn2succeed.com Incorporated; 226 pages, ISBN 978-1-55270-328-1 softcover, published in 2008; Canadian: $34.95. 
Toll-Free Order Desk (Canada & US Only): 1-(877) 879-2669 (9 a.m. to 5 p.m. Eastern Standard Time)
To place your order by fax using a credit card, download the following order form and fax to (416) 322-7434
To use the mail and pay by cheque or credit card, please download the following order form and mail to: Productive Publications 380 Brooke Ave. North York, ON M5M 2L6 CANADA
Order Desk for Outside of Canada please phone: + (416) 322-9896 (9 a.m. to 5 p.m. Eastern Standard Time)
For enquiries or for rates on overseas shipping charges (outside of Canada or USA) please e-mail: ProductivePublications@rogers.com
Copyright 2017 Productive Publications
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