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AB
BUSINESS START-UP AFTER
THE COVID-19 PANDEMIC
published by Productive Publications
ABOUT
THIS BOOK
How this Book Can
Help You Start a Business During Challenging Times
✔ Where to Find Ideas to Start Your Business
✔ Opportunities During Covid and Post-Covid
✔ Offer a New Product
✔ Sell an Existing Product or Service
✔ Start a Service Business
✔ The Elements of Marketing-Online and Offline
✔ Logistics and the Supply Chain
✔ Database Marketing & Your Marketing Plan
✔ Advertising & Lead Generation
✔ How to Use Social Media
✔ Market Survey plus Marketing & Advertising Caveats
✔ Sources of Data & Marketing Information
✔ Can You Operate Out of Your Home?
✔ Will You Need to Rent Commercial Space?
✔ Choosing a Name and the Legal Form of Your Business
✔ Will You Need Employees or Can You Sub-Contract?
✔ Figure Out How Much Money You REALLY Need to Start
✔ Crowdfunding, Angel Investors and Traditional Venture Capitalists
✔ Bank and Debt Financing
✔ Financial Assistance from the Federal and Provincial Governments
✔ Write Your Own Business Plan, Manage Cash and Stay Profitable
✔ What it takes to Become an Entrepreneur.
Business Start-up After the Covid-19 Pandemic -
270 pages; Softcover; ISBN 978-1-55270-771-5;
Canadian $79.95.
ABOUT
THE AUTHOR
Author, Iain Williamson, is an entrepreneur,
business consultant and seminar leader. His views have appeared in many
newspaper articles. He has also been the guest speaker on a CBC Radio phone-in
show on starting a business in a recession. In addition, he has appeared on
television shows such as: CBC TV's Venture; TVO's MoneysWorth, and
Canada Tonight of BCTV and CHCH Television.
Iain spent five years as a financial analyst and knows what makes business tick.
For fourteen years he operated his own businesses in importing, high technology
and manufacturing. He is now a small business consultant and also owns a book
publishing business. He holds degrees from Oxford University, England and from
St. Andrew's in Scotland. He has successfully arranged government grants and
writes from firsthand experience which he shares with you. This book is
essential reading for anyone who is seeking business financing.
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